Meaden & Moore
“Sue and Dean have taken a personal interest in Meaden & Moore and have become an integrated part of our team. They helped us develop a brand story, message, and strategy that truly speaks to who we are as a firm. Their marketing methods are unparalleled in the industry and we look forward to our continued relationship.”
— Michelle Ondrey, Director of Marketing Strategy & Communications
Brand strategy. Messaging. Strategic planning. Naming.
OBJECTIVE
Meaden & Moore has two primary sides to their business, traditional and forensic accounting services, along with an extensive consulting practice. This 100+ year old institution with offices located in the U.S., Canada, and London was challenged with being able to tell a consistent and unifying story of who they are, what they do, and the value they bring to their clients. Their objective was to create a singular message across all mediums to clearly and uniquely define Meaden & Moore.
SOLUTION
Their initial brand platform was developed in 2014. Since then, their growth in size, capabilities, and expanding international presence, required an updated unifying story along with a refresh of their brand platform. Through primary research of their employees, clients, competition, and market factors, we updated their brand and developed their singular story - expressed through an elevator speech, advertising messaging, core essence, and tag-line.
Following the brand update, L&SOI was engaged in a variety of other projects across their consulting business practices that included strategic planning, naming, and marketing planning.