Choice is not always good

Giving your customers fewer options is sometimes better

New year, new view

Tips on making 2024 the best year ever. January, 2024

Should your B2B become a B4B?

Having a customer-centric mindset. July, 2023

10KSB teaches local marketing maven the benefits of single-tasking

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. May 5, 2023

Brand health = brand wealth

Have you assessed the health of your brand lately? If you answered no, you’re not alone. May, 2023

Voyage Ohio - About Long & Short of It

We started this business in 2016 because we love to inspire clients and build brands. After spending 20+ years in marketing at various corporations and agencies, we said let’s do this our way, the right way, and have fun along the way. March 31, 2022

Contract marketer

What is a fractional CMO and do you need one? March, 2023

Don’t do it just because you can

There are more ways than ever to market your product, which can make it overwhelming and confusing to choose the most appropriate and successful tactics and channels for your brand.. February, 2023

Your brand needs to be emotional

The emotional connection people have with brands they love does not happen by accident. What separates great brands from average brands is that great brands are authentic, and their customers can feel it. January, 2023

Understanding your market

You are most likely not your target audience. Sure, some people are lucky enough to work with a product or service that they consume or want to consume, but most of us spend our days working on products or services where we are not part of the target audience. And, that’s okay. December, 2022

I want more sales

When asked for their marketing objectives, clients will often tell us, “I want more sales,” or “I want more donations, more members, more growth.” You get the picture. Unfortunately, this is an all-too-common response that puts too much emphasis on the outcome rather than focusing on clear objectives, strategy, and process that, when defined and implemented, will lead to the desired outcome. November, 2022

Building your brand - your employees are your best secret weapon

When it comes to promoting or managing your brand, your most important asset is your employees. It doesn’t matter if you are a B2C or a B2B company – we are all in a B2P world – business to people. October, 2022

Lessons from the farmers market - you need a strong brand to succeed

How your business appears to others and what you say is telling. There are many other brands like yours out there offering what you do, and you need to help potential buyers choose you. It’s all about building a strong brand. “How do I do that?” you ask. August, 2022

The power of focusing

Focus. There are many books on the topic, quotes from successful executives and visionaries, and even a wide selection of funny memes. We know about the importance of focusing, but do we do it? Or, shall I say, do we do it well? July, 2022

Brand engagement

Every interaction with your customers and prospects is an opportunity to build your brand. Assuming you have defined your brand or at least expressed why your business exists, how you make your customers lives better, and what differentiates you – now what do you do? It’s critical that you have a strategy to make the most out of every touchpoint and engagement. June, 2022

The customer buying journey

Connecting with your audience at the right time and place with a message resonates. Who are your customers? Why do they buy (or don’t) from you? Where and how should your brand show up to them? Seemingly simple questions, but the more complex the purchase process, especially in B2B, the more difficult it is to find the answers. April, 2022

Brand is more than a logo

Having a unique and memorable logo that can last the test of time, is important. What’s more important is what stands behind it. Otherwise, it’s just another pretty design. Part of your brand is what you say about your company. But predominantly, your brand is every experience your target audience has with your company. March, 2022

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