Know your customer

Not just who they are and what they do, but why they do it. The journey starts here.

Thinking.

Feeling.

Doing.

What triggers the need for a purchase? Is your brand top-of-mind? What research do they do? How do they decide what to buy? What is their experience? Will they be loyal customers?

These and so many more questions are uncovered about your product or service category. These insights are foundational to both your marketing and sales strategy.

  • Journey Map

    The core of it all. This is where we capture the thinking, doing, and feeling of the target audience. We map out every stage of the journey from the initial trigger through how they share their purchase experience. It is the anchor to the other components.

  • Buying Persona

    A representation of the audience as it relates to buying the product (not their
    personal life) - knowing they like to paddleboard on the weekend is interesting, but not very helpful. These are created from the direct knowledge of the customer.

  • Decision Makers Map

    You won’t find this in most (if any) other journeys. We identify and show the different players who influence the decision making process across the journey, not just the decision maker. This is key to leveraging the messaging and channel delivery.

  • Messaging & Channel Direction

    We uncover the most important points to convey for each target audience and the optimal channels for delivery. The messaging and channel direction are foundational to your advertising, communication, and media plans.